Coaching & Counselling
Turn your expertise into a brand people seek out.
Coaches and counsellors are the product. Good marketing shows your thinking, your approach and your personality, so the right clients recognise you as the person they want to work with.
Selected work
Work for Inner Light Counselling
Inner Light is a Mumbai therapy practice offering individual therapy, marriage counselling and anxiety support. We manage the Instagram account: short videos with their therapists on empathy, boundaries and burnout, and explainers on psychology terms the internet often gets wrong.
Understanding someone, and still being hurt
Psychology terms the internet misunderstands
When you feel mentally exhausted
Where it usually gets stuck
What we do about it
Where it usually gets stuck, and what we do about it
Expertise that stays invisible
Years of knowledge rarely make it onto social media in a useful form.
Educational content and short videos built from what you already teach and explain to clients.
Inconsistent presence
Posting happens in bursts between sessions, then stops.
A monthly content plan we produce and publish, so your brand keeps showing up.
Followers who never enquire
Audiences grow but discovery calls don't.
Lead generation campaigns and clear next steps: a free call, a workshop or a guide.
Services that usually help here
- Social Media ManagementWe plan, produce and post every month, and one person on our side owns your account.
- Digital Marketing & Performance MarketingMeta and Google ads set up so you can see which ad brought in which enquiry.
- Website Design & DevelopmentFast, mobile-first websites that explain what you do and make it easy to enquire.
- Business ConsultingHelp with pricing, packages, growth plans and deciding where to spend next.
Questions we get asked
Can you help with a personal website?
Yes. We build websites that explain your work and make booking a call easy.
Tell us what you're trying to grow.
Tell us a bit about your business and what you want to achieve. We'll reply with what we'd do first, or tell you if we're not the right fit.