A · 02 Marketing & Growth
Ads you can trace back to actual enquiries.
The problem
Boosting a post takes two minutes. Getting leads who can afford you takes more work. You need tracking that is set up properly, a few versions of each ad to test against each other, and someone who checks whether the leads coming in are any good. A cheap lead that never answers the phone isn't worth much.
What's included
- Campaign plan for Meta (Instagram and Facebook), and Google Search where people search for what you sell
- Targeting by area and audience, based on where your clients actually come from
- Ad creatives: static posts, carousels and short videos, in a few versions to test
- Lead forms or a landing page with the questions your sales team needs answered
- Tracking with Meta Pixel and Conversions API, and Google Analytics 4
- Weekly changes to the campaigns and a monthly report on spend and lead quality
How the engagement works
- A call about your offer, your margins and what a good lead looks like for you
- We check your ad account and tracking before spending anything
- We launch with a small test budget
- We put more money behind the ads that work and switch off the rest, and we tell you why
Deliverables
- Campaign structure and budget plan
- Ad creatives for testing
- Tracking checklist
- Weekly updates and a monthly report
What we'll need from you
- Access to your ad account, with your own card on file
- A monthly ad budget. This is separate from our fee.
- Someone who calls leads back quickly. Speed makes a big difference.
- Feedback on which leads were good, so we can adjust the targeting
How we measure success
- Cost per qualified enquiry
- How many leads turn into conversations, and how many into bookings (from the numbers you share)
- Which ad versions do best
- Return on ad spend, if you share revenue figures