A · 01 Marketing & Growth
Someone who actually runs your Instagram every week.
The problem
Most owners know they should post regularly. The posting is rarely the hard part. The hard part is everything around it: nobody owns the calendar, the shoot keeps getting pushed, captions get written at 11 pm, and a comment asking about prices sits unanswered for three days. The account looks busy, and enquiries still don't come.
What's included
- A monthly content calendar built around your bookings, launches and festival dates
- Shoot planning: shot lists, reel ideas, and coordination on the day if we're there
- Captions and on-screen text written for the people who book you
- Scheduling and publishing on Instagram, plus Facebook or YouTube Shorts if they matter for you
- Replying to comments and passing real enquiries to your team the same day
- A short review at the end of each month with what we'll change next
How the engagement works
- Onboarding call and a look through your account and past posts
- First month's calendar shared with you before anything goes live
- Weekly approvals in a shared folder or WhatsApp group, whichever you prefer
- A monthly call to go through the numbers
Deliverables
- Monthly content calendar
- The agreed number of posts, reels and stories
- Captions and hashtags
- Monthly summary
What we'll need from you
- Account access, or a Meta Business Suite partner invite
- Your logo, fonts, and whatever photos and videos you already have
- Dates of upcoming events, offers and days you're closed
- One person who can approve content within a day or two
How we measure success
- DMs and enquiries that came from a post
- Saves, shares and profile visits on the posts that matter
- Whether we published what we said we would
- Who is following you, and whether they could become clients